Inbound Marketing Blog

A Membership Site Model For Every Business

Written by Samantha Alford | @ samalfordtweets

 A Membership Site Model For Every Business

Every business on the planet could benefit from a membership model. Whilst not strictly a membership model, subscription models also go part the way of membership models in satisfying buyer problems on a regular basis. In doing so, they create convenience for customers and loyalty and continuity income for businesses.

Not sure how you could apply a membership site or subscription model to your business? Check out this great example to get your brain thinking...

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How To Bring New Leads into your business using inbound marketing

Written by Samantha Alford | @ samalfordtweets


You've probably heard how paramount your sales pipeline (or sales funnel) is to having a successful business. To fill your sales pipeline, you need to generate new leads.  Without them, you have no new customers, no new income and you'll have limited growth potential.  Need I say more?

So why does almost every business owner I speak with say they have no idea about how to systematically fill their funnel with new leads?  Maybe because, unless you're one of the few people who like structure and process, creating new content to attract the right type of target customer and employing processes to systematically move them along their buying journey, while methodically and consistently following up with them actually kind of sucks! You need to work out which content to write, which offers will entice your prospects to exchange their email? What information should you collect from them to help determine if they're in your target market? Ughhh where to even start?

Need some inspiration? Download our free guide on the 30 Greatest Lead Generation Tips, Tricks and Ideas.

Well dear friend, the time for excuses is over.

After you read this post, there will be no reason for not consistently filling your funnel with new leads every day - and doing it quickly. Not only am I going to provide you with the components of your lead generation machine, but I'm also going to give you the 30 greatest lead generation tips, tricks and ideas to put your machine in place, FAST!  Here's what we'll cover:

  • The four key components of lead generation with Inbound Marketing
  • Create irresistable offers
  • Ensure you have a clear Call To Action
  • Create landing pages which convert
  • Use 'appropriate' forms
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Optimised Email Marketing for Business Growth

Written by Samantha Alford | @ samalfordtweets


Social media this – social media that. That’s all you hear these days as new social media “shiny objects” appear almost daily. I'm here to tell you that email marketing is where it’s at. Jack Mize from Influencers Radio recently called me the ultimate expert at using email marketing campaigns to grow and nurture a business’ customer base.

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How to Avoid Using Custom Fields in Infusionsoft

Written by admin |

I am often asked how to collect custom information from contacts into Infusionsoft without using up valuable custom fields. Infusionsoft has a limit of 100 custom fields and these can get consumed very quickly when used to collect all sorts of information about contacts.

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What is Inbound Marketing and Why Use It

Written by admin |

Inbound marketing is the most effective way in the modern age to turn strangers into visitors, visitors into leads and leads into customers. It is transforming the way the world does business.

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3 “Must-Have” Components To Your Social Media Marketing Strategy. I’m Using #2 in This Post.

Written by admin |

A few years ago I set out on a mission that I had no idea would result in the creation of my new company - Getudigital.

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005: Infusionsoft legend, Greg Jenkins shares some exciting news about his next venture

Written by admin |

Greg Jenkins is a legend in Infusionsoft circles and passionate about small business. He has overseen the creation and delivery of some of the company's best training programs. And now he has branched out on his own and is offering his quality brand of training to small businesses and Infusionites globally.

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004: Lamar Tyler and his wife Ronnie built a 7 figure business with passion - and Infusionsoft

Written by admin |

Lamar Tyler and his wife Ronnie are changing how the world sees Black Marriage. Unhappy with the way that mainstream media portrays African American families and relationships, Lamar created an alternative community that showcases and supports happy, healthy and productive families ... and created a 7 figure business in the process.

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003: How to grow your business with lost customers - and an exciting announcement with Lisa Macqueen

Written by admin |

In this awesome interview, Lisa Macqueen shares how she helped grow her husband's cleaning business with marketing automation and Infusionsoft - and the one campaign that generates hundreds of thousands of dollars of revenue that would otherwise be lost. Lisa also shares an exciting announcement that is sure to excite many listeners.

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002: How to make $70,000 in one day from one email, with Brian Young

Written by admin |

Brian is the founder and owner of Home Painters Toronto, a full-service home painting company. Brian started his business by cold calling and going door-to-door as a one-man army. But the digital age and a cultural shift away from door-to-door sales saw Brian's business go into steady decline in the early 2000's. Today Home Painters Toronto is one of the most successful residential and commercial full-service painting companies in the greater Toronto area. Since investing in Infusionsoft in 2012, Brian has grown his revenue 350 percent, expanded his team and was able to reduce his workweek from 80 hours to 65 hours, with time to pick up his daughter from school every day. Sign up now to be notified when Brian's interview goes live!

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