It’s no secret: Text messages are the communication method of choice from both marketing and customer service perspectives. As many HubSpot users have found, the advantages of SMS text messages are clear, from cost savings to increased customer response to higher open rates.
You can now add any contact property including custom contact properties into any text message you're sending via Inbound SMS by inserting the HubSpot internal property name into the text message in braces (or squiggly brackets ie. {}). eg. Hi {firstname}, welcome to Inbound Addons.