Inbound Marketing Blog

How to create your Tribe with #INBOUND16, HubSpot and Wordpress

Written by Samantha Alford


How to create your community with #INBOUND16 + HubSpot + Wordpress

In his book 'Tribes', Seth Godin says that "A tribe is a group of people connected to one another, connected to a leader, and connected to an idea".

Have you been thinking about starting to create your Tribe, but are concerned about the effort and time involved?  When you care enough about your idea and how it will change the world for the better, some of those logistical questions start to get answered - as if by some sort of spiritual intervention.  We're not going to go down that rabbit hole, but we are going to answer some of your logistical questions for how to start to build your tribe.

If you're attending #INBOUND16, you're in the perfect place to start building your Tribe.  The Inbound Marketing Methodology is perfectly aligned with the mutually beneficial goals of both leaders and tribe members. It is about drawing people towards you through mutual interests, sharing of knowledge (aka content) and thought leadership.  And that's what it means to lead a tribe too!

Step 1 of building your tribe is how to attract members to it. At #INBOUND16 you'll find unlimited ideas for how to do that in a way that is consistent with the ethos of attracting members to your tribe or community.

Step 2 of creating your tribe, is to implement the systems necessary to serve your tribe in a way that provides scaleable personal attention.  Here's where we start talking techie.  The best tools to start building your community are those that are consistent with Step 1, i.e. how you attracted your tribe members.

Until now, these tools haven't existed.  Well, that's not all together true.  They've existed, but the left hand hasn't spoken to the right hand.  Let me elaborate further...

The perfect system for attracting new members of your tribe is the same system that supports the Inbound Marketing Methodology, that is, HubSpot.  The problem is, that until recently, it hasn't been possible to build a tribe with HubSpot.  Or should I say it hasn't been possible to build a home base for your tribe. You've been able to capture information about potential tribe members, but to create a secure content area for tribe members only has required the use of other systems that don't talk to HubSpot.

There are a multitude of Wordpress membership plugins out there - none of which talk to HubSpot.  The problem with this is that the ability to automate and scale your tribe has been limited by the manual capacity of creating new members, sending through their membership credentials, and generally managing your tribe's membership site (or home base).

That's where we come in. We needed to build a tribe for our own business and for those of our clients.  Since nothing else existed, we built our own 'home base' for our tribe members.  It's called Inbound Member.

What's awesome about it is that you can use HubSpot and the Inbound Marketing methodology to turn visitors into leads and leads into tribe members.  And now with Inbound Member you can automatically create a secure content area for those tribe members to share ideas and consume content.

You can even differentiate what access is available and when for specific categories of tribe members (e.g. drip feed content or tribe segmentation based on HubSpot lists). This results in a more loyal, dedicated tribe where new members don't feel overwhelmed with advanced content, and longer serving members feel a greater level of reward for their loyalty and commitment.

Here's how to start building your tribe today:

  1. Attend #INBOUND16 with the specific purpose of finding out how to leverage Inbound Marketing to attract members of your tribe. (Don't worry, we're going to be tweeting and posting ideas from the event to help with this!)
  2. Get the Inbound Member Add-on here.
  3. If you already have HubSpot Pro version, you've already got one of the key components.  If not, contact us here and we'll get you sorted.
  4. You'll need your website on Wordpress since that's where the plugin gets installed.  Again, if you need help with that, contact us here and we'll sort you out.
  5. Install the add-on to your Wordpress Plugins
  6. Set up your Inbound Member tribe home base (it takes less than 2 hours to get the basics set up!)
  7. Start implementing your #INBOUND16 ideas during the conference and start attracting your new tribe members!

And that's it!  By the end of INBOUND you could have the strategies, systems and tools in place to start building your new community of people connected to one another, connected to a leader (that would be YOU!), and connected to an idea.

Let us know what kind of tribe you'd like to build in the comments below.

If you'd like to get started right now, click here to get your copy of Inbound Member today!

Topics: Uncategorized

Samantha Alford

Written by Samantha Alford

Samantha is the founder and CEO of Inbound Addons, an agency she formed to help people and their organisations succeed by changing the way they market online. She can often be found geeking out developing HubSpot integrations or "add-ons" to help extend the value of HubSpot by connecting it to other applications or extending it's functional capability.