Have you been searching for a way to create a HubSpot membership site that integrates with your Wordpress website? Ideally one that takes advantage of HubSpot workflows for automating and tracking your members? We were too. There is a solution, but first, here's the journey we went on to find it.
About 12 months ago a colleague of mine introduced me to HubSpot. I crammed my way through their online training and was hooked on both their methodology and the HubSpot marketing tool. And I knew my clients would be too. But I needed to be able to create a HubSpot membership site if I was to have any real chance of implementing HubSpot.
Here was the problem. As we specialize in setting up membership sites that integrate with our clients' CRM, I had to find a comparable plugin that connected with HubSpot in the same seamless and automated way as our current tool. So I searched google ... 'hubspot membership site', 'hubspot membership plugin', 'hubpsot membership'. Nothing. Nil. Nada. Surely there must be something out there?
Six months later I decided that the attraction of HubSpot and Inbound Marketing was too great to let lie, so I signed up as a HubSpot Partner. But I still had the issue of migrating my own and some of my clients' membership sites to HubSpot. So what was I to do?
Build one! And that's what I did.
I wanted a Hubspot membership site plugin that was easier to implement than my existing plugin. I also needed one that integrated with HubSpot and would sit on my Wordpress website. Whenever a contact was added to a list in HubSpot, that action needed to fire off a workflow that created the user in Wordpress and sent back to HubSpot their username and password. Then HubSpot could send those login credentials to the new member.
More than that, I built a tool that could allow the membership site owner to drip feed content over time or show different content to different members depending on their list membership.
That tool is called Inbound Member and I'm super excited to be making it available to the broader HubSpot community.
Here are the steps:
And that's it! In under 2 hours you can have a secure membership site set up that seamlessly integrates with HubSpot. Inbound Member will also send information like membership pages visited, last login date and password changes to HubSpot. That means you can create workflow automations that initiate emails or actions by your team based on member activity.
Let us know what you think of Inbound Member and what other functionality you'd like to see in the comments below.
If you'd like to get started right now, click here to get your copy of Inbound Member today!