Inbound Marketing Blog

Text messaging through HubSpot - Inbound SMS vs Zapier

Written by Samantha Alford | @ samalfordtweets

It’s no secret: Text messages are the communication method of choice from both marketing and customer service perspectives. As many HubSpot users have found, the advantages of SMS text messages are clear, from cost savings to increased customer response to higher open rates.

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[New Functionality] How To Personalise Text Messages from HubSpot

Written by Samantha Alford | @ samalfordtweets

You can now add any contact property including custom contact properties into any text message you're sending via Inbound SMS by inserting the HubSpot internal property name into the text message in braces (or squiggly brackets ie. {}). eg. Hi {firstname}, welcome to Inbound Addons.
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The 8 Key Reasons to Start a Membership Site

Written by Samantha Alford | @ samalfordtweets

We live in the greatest time ever to do business than ever in our history.  The fact that I can work in my home, in a regional area two and a half hours north of Sydney, Australia and I’m able to serve tens of thousands of people around the world because I’ve got an internet connection.  That to me is just incredible.

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How to create your Tribe with #INBOUND16, HubSpot and Wordpress

Written by Samantha Alford | @ samalfordtweets

 

In his book 'Tribes', Seth Godin says that "A tribe is a group of people connected to one another, connected to a leader, and connected to an idea".

Have you been thinking about starting to create your Tribe, but are concerned about the effort and time involved?  When you care enough about your idea and how it will change the world for the better, some of those logistical questions start to get answered - as if by some sort of spiritual intervention.  We're not going to go down that rabbit hole, but we are going to answer some of your logistical questions for how to start to build your tribe.

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How to setup your HubSpot Membership Site - Part 3

Written by Samantha Alford | @ samalfordtweets

In Part 1 of this How to setup your HubSpot Membership Site series we went step by step through the process of installing Inbound Member and connecting it to HubSpot. Then in Part 2 we created the special pages for your members to land on after login.  Then we set up non-member redirect pages for people who don't have access, as well as created your membership levels and granted member level access to member only pages.

Now in Part 3, we're going to setup your HubSpot workflows to automatically add contacts as new members when they are added to the membership list in HubSpot.  And we'll add your login page, change password page, and logout link.  Finally we'll add content that is specific to HubSpot list membership so you can differentiate what you display on your membership pages based on what lists your members are in.

So let's get to it!

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How to setup your HubSpot Membership Site - Part 2

Written by Samantha Alford | @ samalfordtweets

In Part 1 of this How to setup your HubSpot Membership Site series we went step by step through the process of installing Inbound Member and connecting it to HubSpot. Now in Part 2 we're going to create the special pages for your members to land on after login.  Then we'll set up non-member redirect pages for people who don't have access, as well as create your membership levels and grant member level access to member only pages.

So let's get right to it!

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How to setup your HubSpot Membership Site - Part 1

Written by Samantha Alford | @ samalfordtweets

Let's get down into the step by step nitty gritty of how to setup your HubSpot membership site. This is the first part of a 3 part series of how to create your HubSpot integrated members only area of your Wordpress site.  To see the overview of the steps we're going to take in all 3 parts of the series, click here.
This first part gives you the step by step instructions for the following stages of setup:
  1. Get your Inbound Member Add-on here. (we'll assume you've already selected your plan and signed up for your subscription)
  2. Install the add-on to your WordPress Plugins
  3. Activate your Inbound Member licence (which is sent to you when you buy your Add-on)
  4. Connect HubSpot
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How to create a HubSpot Membership Site

Written by Samantha Alford | @ samalfordtweets

Have you been searching for a way to create a HubSpot membership site that integrates with your Wordpress website? Ideally one that takes advantage of HubSpot workflows for automating and tracking your members?  We were too.  There is a solution, but first, here's the journey we went on to find it.

About 12 months ago a colleague of mine introduced me to HubSpot. I crammed my way through their online training and was hooked on both their methodology and the HubSpot marketing tool. And I knew my clients would be too. But I needed to be able to create a HubSpot membership site if I was to have any real chance of implementing HubSpot.

Here was the problem.  As we specialize in setting up membership sites that integrate with our clients' CRM, I had to find a comparable plugin that connected with HubSpot in the same seamless and automated way as our current tool. So I searched google ... 'hubspot membership site', 'hubspot membership plugin', 'hubpsot membership'.  Nothing.  Nil. Nada.  Surely there must be something out there?

Six months later I decided that the attraction of HubSpot and Inbound Marketing was too great to let lie, so I signed up as a HubSpot Partner.  But I still had the issue of migrating my own and some of my clients' membership sites to HubSpot.  So what was I to do?

Build one!  And that's what I did.

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A Membership Site Model For Every Business

Written by Samantha Alford | @ samalfordtweets

 A Membership Site Model For Every Business

Every business on the planet could benefit from a membership model. Whilst not strictly a membership model, subscription models also go part the way of membership models in satisfying buyer problems on a regular basis. In doing so, they create convenience for customers and loyalty and continuity income for businesses.

Not sure how you could apply a membership site or subscription model to your business? Check out this great example to get your brain thinking...

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How To Bring New Leads into your business using inbound marketing

Written by Samantha Alford | @ samalfordtweets


You've probably heard how paramount your sales pipeline (or sales funnel) is to having a successful business. To fill your sales pipeline, you need to generate new leads.  Without them, you have no new customers, no new income and you'll have limited growth potential.  Need I say more?

So why does almost every business owner I speak with say they have no idea about how to systematically fill their funnel with new leads?  Maybe because, unless you're one of the few people who like structure and process, creating new content to attract the right type of target customer and employing processes to systematically move them along their buying journey, while methodically and consistently following up with them actually kind of sucks! You need to work out which content to write, which offers will entice your prospects to exchange their email? What information should you collect from them to help determine if they're in your target market? Ughhh where to even start?

Need some inspiration? Download our free guide on the 30 Greatest Lead Generation Tips, Tricks and Ideas.

Well dear friend, the time for excuses is over.

After you read this post, there will be no reason for not consistently filling your funnel with new leads every day - and doing it quickly. Not only am I going to provide you with the components of your lead generation machine, but I'm also going to give you the 30 greatest lead generation tips, tricks and ideas to put your machine in place, FAST!  Here's what we'll cover:

  • The four key components of lead generation with Inbound Marketing
  • Create irresistable offers
  • Ensure you have a clear Call To Action
  • Create landing pages which convert
  • Use 'appropriate' forms
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